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Wellington | New Zealand

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"Absolutely loved Alana, so creative, professional and easy to chat to. My makeup for my University graduation was perfect. Alana made me feel very special and I would recommend her to anyone for any makeup occasion" - Private Client

About Me

Alana MUHA aka Alana James

Alana James(c)2020_Tabitha Arthur Photog

Images by Tabitha Arthur Photography

Alana James(c)2020_Tabitha Arthur Photog

Hello Friends!


I want to warmly welcome you to my website, and thank you for taking the time to come and visit. Before you look much further I would love to let you know a little bit about who I am and why I do what I do so we can further get to know each other...

I started this career driven by my love and passion for all people, yes this includes you!

I've always been that girl mesmerised by all the different faces and identities the world holds. My mind is constantly blown with all the different versions of beauty and uniqueness all around us yet so saddened by all the grief people hold within themselves for not appearing on the outside how they wish they could. Well I am here to tell you that you are beautiful inside AND out. I want you to understand that you are your own definition of beauty.


Now, I know it's easy to be told this but turning exterior words into feelings within yourself is a whole different story. This is where I would love to step in and help you achieve your own definition of beauty within YOURself. I am all about enhancing ones natural beauty maybe sometimes with a little creative flare but always with a whole lot of aroha.


In my own little world, I was born and raised in a humble outdoors loving family where in fact makeup was not so much a feature in my life. Artists on the other hand were of abundance and with that combined with a vivid imagination my passion for drawing, painting and other art forms began.

With a specific interest in portraiture I grew an awareness of makeup and hair styling realising how they can transform a portrait in real life and turn it into art. I soon fell in love with the art form and began practicing all the time and when I wasn't practicing I was watching all the tutorials. 

Fast forward to today, I am constantly pinching myself as I can confidently say I am a full time, fully-qualified makeup artist and self taught enthusiast of hair styling based in Wellington, New Zealand.

I thoroughly enjoy working locally with all the beautiful clients Wellington has to offer as well as travelling further afar for more awesome opportunities.

I am known for my work with private clients, weddings, commercial work and my creative fashion / editorial work. In my services I strive to ensure every individual I work with feels confident, proud and truly authentically themselves.

So with all that said, I welcome you to join me in this journey whether it's just for a quick look around, to connect or maybe even to book in your very own session with me...


"Alana works with an artistic finesse - I am always looking forwards to her finished product!" - Private Client



It's the day you have been dreaming of for forever. Love is in the air so lets celebrate that and have you feeling like a queen while you tie the knot of marriage! From boho garden vibes, to classic sophisticated chic, or even something a bit more alty & stylised I would be honoured to be a part of your big day!

From Balls, to Party Celebrations, maybe a Fancy Night Out, or a Day At The Races. You name it and together we will create magic! We will have you looking your best glam self with your makeup and hair snatched for the gods and you'll be ready to turn some heads in no time!

This is where full creativity and expression of beauty can be celebrated! There are absolutely not limits to what we can create, anywhere from fresh digi's for your portfolio to quirky/unique fashion magazine vibes. This experience can be for anyone and everyone who want's to celebrate themselves in a way that is different to the norm. With contacts in the photography/fashion industry we can really create some magic!

Perfect for Halloween season, themed parties, short films, music videos or on stage performances and anything else you can think of. I can help you look like you came straight outta the 100 or like you have aged 10/20/50 years. Body painting, character building, wigs, mixed media, gore and so much more.

Are you wanting to learn how to achieve that perfect winged liner, or just perfect that base? 1 on 1 or in a group we can go through your makeup and learn how to use it, get to know lots of little tips and tricks to progress your abilities and go over anything else that might help benefit your routine. Makeup Artists this is also something for you in hopes to help you feel a little less alone in the industry, learn how to be a kick ass self led business owner and perfect skills with help from another industry professional.

"Loved working with Alana!! Such a fun and talented girl. Highly recommend for anything and everything!!" - Private Client


Let's have a chat!

By filling out this form I can get an idea of the sort of service you are after and any other details that might be important for me to know.

Then we can get to communicating and booking you in!

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Thank you so much for contacting me :)

I'll get back to you as soon as I possibly can and we can make some magic happen! 

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See the Terms and Conditions Page and/or the FAQs page to answer any booking questions.